Tuesday, April 29, 2008

NORTH POINTER PROFILE # 2


Chogyal Tshering La
(NP 1973- 1982)

A Husband. An AdMan. A North Pointer


As fanatic about Barca as he is about NP, Chogyal has many accomplishments to his credit.

As he himself pointed out, but which we decided to put in the right order of importance (i.e. ascending) here are some of his accomplishments as a Spaggy of the 82 batch.

· conquered the Khang peak.
· hosted the carnival twice.
· was an important member of the batch that was NOT given a farewell by the school for obvious reasons!!! and ofcourse most importantly..
· reignited the socials with L.C after almost a decade long break.


Obviously impressed with the Jesuit style of education he went on to complete his High School from St Xavier’s College, Calcutta and then went on to specialize in HR and Marketing from Xavier Institute of Management, Bhubaneshwar.

St. Xavier's Bhubaneshwar

Plucked out as a management trainee by Lintas Worldwide, Bombay (then the largest Ad Agency in India) it was a baptism by fire into the Ad World. Not much of a problem for a North Pointer as we are known to start quite a few fires ourselves. Even more so if you are one from the 82 batch. So he prospered and after lighting quite a few fires for Lintas he felt the urge to travel.

His wanderlust soul finally led him to Muscat, Oman where he joined ADINC Y&R.

Eternal romantics say that marriages are made in heaven and that soul mates are pre-destined and waiting. In Chogyal's case she was waiting in Muscat.

"A Wife In Hand Is Worth 2 Boats In The Sea"

Anita & Chogyal met in Muscat and after many a Kodak Moments, began what is turning out to be a story to rival the great romances of the century.

Being in the middle east, it is difficulty to resist the lure of Dubai and they soon moved base to here.

His friend, Ram had just started an Ad Agency, Nebula Advertising LLC in Dubai and Chogyal joined him to service the recently acquired Kodak Account.


He has grown with this organization and currently is the Group General Manager heading Nebula FZ LLC and Al Maraya Advertising which is into Communications and Retail Solutions respectively.

He is also actively involved in general business management, adding competencies, involved with initiating non-related diversifications for the Group and today the group boasts of billings of US$ 45 Million in categories from communications, fabrication, digital imaging, hospitality, real estate and entertainment imaging

His wife, Anita is now a Teacher with the Dubai International Academy an International School that follows the IB pattern of education.

" A Golden Crowned Dancer May Be Quite Oriental, But Wifey Is A Man's Best Friend"


After working hard he likes to play harder too. He loves to snorkel and travel but likes camping most of all.

After all, you can take the boy out of the mountains but you cannot take the mountain….

But then again, if there is 1 thing that he is most proud of, it is in being a North Pointer.

As he would say:

“Once a North Pointer always a North Pointer.”

His Personal Mantra:

“Shower empowerment to those who show promise and lead with passion!”

Sursum Corda!
Chogyal can be contacted at sogyal@hotmail.com

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